Developed and managed online and offline sales (B2B & B2C) for gate automation, fencing, and access control solutions. Optimized e-commerce channels on UrbanSystems.ro, integrating online payments and managing order workflows. Built and optimized Meta and TikTok Ads conversion campaigns. Configured GTM and GA4 for precise event tracking. Performed CRO analysis via Hotjar and managed SEO/SEM strategies and Cloudflare performance.
Managed B2B relationships with international manufacturers and attracted new partners through hybrid sales and digital marketing strategies. Ran Meta and TikTok campaigns targeting industrial audiences for professional power tools and CNC machinery. Used GA4 and GTM to optimize the sales funnel and provided technical consulting for CNC configuration.
Developed client portfolio for industrial insulation materials and furnace maintenance. Implemented Meta and TikTok lead generation strategies. Used GA4 & GTM for conversion monitoring. Full operational management: invoicing, inventory, logistics (ERP: Saga).
B2B and B2C sales for woodworking tools and materials. Technical support, order and inventory management (WinMentor), and online selling via eMag and email marketing campaigns.
B2B and B2C sales for GPS monitoring solutions and IT/Telecom products. Coordinated field sales team, planned installations, and managed after-sales services for corporate clients.